A Taiwan design company has won several awards at this year’s Red Dot Communication Design Awards, including a “Best of the Best” title given only to the top designs.

“Rice Cake,” the Best of the Best design by Proad Identity, features carps printed on the two sides of a box that holds “niangao” — sticky rice cakes usually consumed during Chinese New Year.

Other winning designs include gift boxes decorated with Chinese embroidery in the shape of a phoenix coronet and another with laser engraved images of traditional Chinese door latches.

Among the over 7-thousand works from 49 countries competing in the German awards, only 101 were given the Best of the Best title.

The laureates of the Best of the Best will get a chance to win the Red Dot Grand Prix, the highest individual award in the competition, at the Red Dot gala in Berlin on Oct. 24th.

 

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image via Vernon Chan