Los Angeles sports organizations are uniting to launch an “LA Strong” custom logo and apparel line that will raise money for organizations assisting those impacted by this week’s devasting wildfires.
Sports wear retailer Fanatics announced Friday that T-shirts featuring the new logo will be available to purchase on team and league online stores, as well as the Fanatics website.
The sports organizations and Fanatics will donate all proceeds from the initiative to the American Red Cross and Los Angles Fire Department Foundation.
The collaboration spans eight leagues, the University of Southern California and the 2028 Los Angeles Olympic organizing committee.
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