The Tourism Administration has opened a new office in Busan.
The move is part of government efforts to draw visitors from southern South Korea to Taiwan and push the number of Korean arrivals back to the levels seen prior to the COVID-19 pandemic.
During the opening ceremony, administration director-general Zhou Yong-hui said the new office will provide tourism services and information for people in the four southern Korean metropolitan areas and other southern provinces.
Zhou also said it's hoped the office can send Taiwan-Korea tourism exchanges to new heights... by promoting Taiwan's culture, cruises, and special foods to prospective visitors.
Data shows that some 550,000 South Korean residents visited Taiwan in the first 10 months of this year - making it the third largest source of foreign arrivals in Taiwan.
But that number is only about 65-per cent of what it was in 2019 in the last full year before the pandemic, when there were 1.24 million visitors from South Korea.
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