Thai Town restaurant's parent company TTFB plans to open 20 to 25 new outlets
across Taiwan in 2024 and enter the U.S. market with two stores in 2025,
starting with Southern California.

This expansion follows a surge in domestic dining demand post-pandemic, with
the company introducing three new brands from the end of last year through
the first half of this year.

The decision capitalizes on the trend of eating out becoming a norm and the
competitive advantage of large chain operations.

TTFB has launched a new dining brand, BO BO, targeting younger customers with
Thai street food favorites.

With the first BO BO location performing beyond expectations, the company is
exploring further expansion and new brand launches in the second and third
quarters of this year.

The move into the U.S. market signifies TTFB's ambition to cater to
high-consumption areas and expand its global footprint.

(PB)